Malaysian fashion brand Polo Haus unveils its new eCommerce website, which aims to offer “improved online shopping experience” for its wider audience across regions.
The new website design was laid out not only to elevate the brand identity but also for Polo Haus to provide a seamless shopping experience such as via one-page checkout feature and quick “add-to-cart” buttons.
COVID-19 has altered the retail landscape, customer shopping behaviour and expectations. Polo Haus realised in order to stay ahead of the curve, the brand would need to align brand positioning and digital strategy with customers’ needs.
The eCommerce website is not just a change of a fresher aesthetics, as it now offers shoppers all over Malaysia unparalleled convenience to browse and shop Polo Haus collections anytime, anywhere. In the near future, Polo Haus also aims to expand the brand’s reach to Brunei, Singapore and Vietnam.
More than just a website, Polo Haus will also host a dedicated editorial section which will feature exclusive content such as news, events and interviews, as well as behind-the-scenes access to the brand. This section will provide a much more engaging and interactive online shopping experience to Polo Haus’ audience.
Polo Haus first established itself as a small fashion retailer in the year 1983. In addition to its online stand-alone store, Polo Haus owns and operates 9 brick-and-mortar stores across Malaysia offering business and casualwear including leather products and trendy accessories. Polo Haus is also available at both online and offline retailers such as AEON, Sogo, Parkson, Shopee, Lazada and ZALORA.